pufflesThe Puffles identityA world of
A world of
possibility.
A layered mark. A clear visual language. One identity for original ideas and the people who make them.
Download the brand kit
One mark. Many dimensions.
Three layers form a single P. Each piece keeps its identity while contributing to something new, just like the traits in a collection.
A little blue goes a long way.
White gives the work room to breathe. Black brings clarity. Baby blue adds a quiet touch of color.
Baby blue
Ink
White
Snow
Ice
Clear, with character.
Manrope gives the brand a confident, human voice. Geist Mono brings precision to counts, settings and technical details.
ManropeGEIST MONO / 0123456789
Original ideas.
Unlimited possibilities.
The complete visual world.
Logo, color, typography, material, product and campaign design. The same idea, carried through every touchpoint.
Behind the direction.
Research informed the hierarchy, material behavior and visual restraint. The Puffles mark and artwork are original to this identity.
Apple Human Interface Guidelines
Materials that separate controls from content, with legibility and accessibility first.
Mobbin
Clear navigation, readable hierarchy and focused product flows.
Recent
Material studies, original identities and contemporary interface references.
Awwwards
Color, composition and visual storytelling across creative websites.